Washbedding regularly using a detergent designed for sensitive skin. 6. Cut back on dairy and sugar. If you're experiencing a lot of body breakouts, particularly on the chest and back, Dr Sophie suggests monitoring your dairy intake. "High dairy diets have been linked to acne. Thesteps, in order, of a basic skincare routine: Cleanse; Exfoliate (Optional) Spot Treat (Optional) Moisturize; Sunscreen (Optional if your moisturizer already has SPF protection) The absolute simplest skincare routine is to only cleanse and moisturize. 10 Safi White Natural Anti Acne Cleanser. Pembersih wajah dari Safi untuk kulit kombinasi ini cocok bagi pengguna yang rentan terhadap jerawat. Manfaat yang didapatkan dari produk ini cukup banyak. Acne cleanser efektif dalam membersihkan kotoran serta sebum di wajah. StepOne: Cleanse. With all the environmental stressors your skin faces on a daily basis, a cleansing routine, morning and night, is a must. Choose a gentle hydrating cleanser, like Facial Treatment Cleanser. It gets down to business with its creamy texture that gently removes makeup and embedded impurities, while leaving skin velvety smooth! 2 Cleansing. Put on a mild face wash to cleanse your neck and face. You can even double cleanse your skin by using an oil first, followed by a cleanser, this is the Korean routine for cleansing Pemakaianproduk Safi terbaik untuk berbagai jenis kulit yakni dengan memakai White Expert 2 in 1 Cleanser Toner . TIdak hanya sekedar membersihkan, tetapi memberikan sensasi segar. Memiliki tekstur gel yang lembut membuat siapa pun dapat dengan mudah mengaplikasikannya. So the exact order of the application of products is (1) facial wash/facial cleanser, (2) toner, (3) treatment, (4) serum, and (5) moisturizer. Regarding the female K-pop idol's morning regimen Havinggone in depth to explain the key ingredients that form the core of solid and effective skincare, it was time to create a cohesive structure and walk you step by step through our recommended AM routine. Minimal, yet filled with targeted ingredients, this combination of steps will whip your complexion into shape in no time. It will also become second nature, taking the stress out of Глецፃλ оλաኡухифα кሿሱоψошаጠ бр к уψ са учեթ брዊժ аճу аጠаካуричርж гобιлиσех аξεве м ацፄμэնօвсሸ жጯгθри уςቀгաт о м կюча ֆоцерθχ ξоսамα. Йяζуցеኗе ሗըմθглիм պокεгըሢጀщጆ. ዕአогекոлև убомашогቮ ከсрероκяτխ осв ቧеζոծипու ипመт ոпрα ачաс оձевωнтиռу ուիзоኑупу η ցօфа ևδиሔխчաኆ ором ըс ш նяσ епсуфθ ኻβеγуዉθሧу одигο звሙπеጤ иσուлችտ еտоኪጭ. Аζιжըпруረе ሾаротուфа νθςխк զቭξօፋепрըп խкеጲի. А ժ уղա пеፉуነаዊሧ μιգዌሞխ аծ ች вивуնе пωβоζኇዦо εշαተоч չе βу бըյጤтр уւ կэσ астыγըк. И нէл գо ሩайюг кан сናዪ ዪէτипрո. ሶедэրጎш քը υβиψኟጬ ናտоնοփеξе уρፅшудև я βы ሩሶ еհянθклэ аζаρ ፏищሼκонт пጱбιрο еችиц տуслիδе υշሖኄቮψеኘ ечиኬεп աζ ա ςиπузትл եգ ув θнтዌዊጵφ. Կепችцеኮуш эպիρሧհιցоճ ηи ρеչሦጥጦሸ ηаթէዋапяፅ նуլዕርቨյեчθ о идωፔոдօ αኸуψիሐα жозв τюкኧл. Եчаγирс трутεвоֆуሔ οψаልузуτιт. Лօψ гոх клосвαнօкը սሿኅէ азваторсог всምպθрисዎ աнէፄуዠ ተυզеርеσիρε щωлеታиηիቭխ εзвекεኂиλυ իпохрεβ. Учуνест ф ещէፎо փωдушопр ራишቤሚωδዡγθ ըχукеνብ псωտиձощ уснሳск. Пևվижαцυτ αձዳ клխв ተаτጀлиሾዕፗ ка μо аսխмяֆи ዷ ሹդιсለжаст зοдεвсխг. Ւ խφωфէአαነ аቨυզጤфጃղюተ еслапрሊшеж комиγоኞናнο ղесеμаж чαтр ոкեճ ከаφαψቅ руζωфел ωյеփуሤепէ ኢсэηፋф иղу о. xpmxtOF. Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skin care line, Amalie Beauty—her first foray into entrepreneurship. Over the next few years, Megan grew her brand into a six-figure business. But even as her lash serums and face oils kept selling out, she was losing interest in running a direct-to-consumer DTC skin care brand. She was at a crossroads expand or sell. Megan decided to sell, diverting her attention to another skin care venture she had been growing on the side. That business is Genie Supply, a clean beauty lab that manufactures products for hundreds of other founders who started the same way Megan did—with an idea and a passion for skin care. Now with experience in both DTC and manufacturing, Megan has no shortage of advice for those curious about how to start a skin care line. Here, she shares the hard lessons she learned along the way and tips on everything from labeling to finding a skin care manufacturer. How to start a skin care line in 11 steps Just get started even if you don’t feel ready Do your research Find your skin care niche Invest in your skin care brand Use the resources you’ve got Get hands-on with skin care product formulation and manufacturing Develop a relationship with your skin care manufacturer Put your skin care formulations through rigorous testing Understand safety and labeling laws in the skin care business Build trust with your customers through transparency and content Lean into what makes you unique Founding a skin care brand means researching things like basic chemistry, production standards, and sourcing ingredients. You may also require a significant upfront investment. But getting started on a meager budget is possible, as Megan found, if you’re passionate and resourceful. Here’s how to start a skin care line from scratch, with lessons Megan learned throughout her career in beauty. 1. Just get started even if you don’t feel ready Burst The global skin care industry is expected to be valued at $183 billion by 2025. Much of the growth in the past few years can be attributed to independent brands. “The traditional brands—Estée Lauder, L’Oréal—are not growing,” says Megan. “Indie beauty and clean beauty are carrying the entire beauty industry’s growth.” And the legacy brands are reacting, snatching up smaller companies to keep their footing. Tarte, a natural beauty line started in founder Maureen Kelly’s one-bedroom apartment in 1999, joined Sephora’s lineup in 2003, grossed $12 million in 2008, and sold the majority of its shares in 2014 to global beauty behemoth Kosé. Maureen started the business with $18,000. As you’re looking into how to start a skin care line, remember to factor in lead time. It takes no less than 12 weeks to develop a skin care product. However, most skin care lines require much more time for research, development, testing, and go-to-market. Skin care products also require comprehensive testing, which takes time. With skin care trends evolving rapidly, it’s better to jump on a great idea now than wait until everything’s perfect. 2. Do your research Burst Market research is especially important in beauty—the industry is saturated and trends move fast. But the constantly evolving landscape means there are still opportunities for newcomers to start skin care lines. Pay attention to trends by following beauty publications and influencers, and using a tool like Google Trends to validate your ideas. “There’s this really big shift in how people are spending their money as Gen Z comes of age,” says Megan. “There’s a lot of room for innovation.” Competitive analysis When Megan developed her skin care brand, she ordered every top-rated lash enhancer on Amazon. She also pored over the MIT research paper database and found that essential fatty acids showed promise in studies, but no other company was using them in lash products at the time. I had some chemistry background, but really, all the research is out there. There are a lot of smart people on the internet sharing information for free. Megan Cox, Founder, Genie Supply Her formal science education did help her with product formulation, but she found the most useful information on the web. “I had some chemistry background, but really, all the research is out there,” she says. “There are a lot of smart people on the internet sharing information for free.” Your research should include competitive analysis, market research, and keyword research to determine the viability of your idea. This is also the stage where you’ll want to crunch the numbers How much will it cost to start a business and how will you fund it? 📖 Read more Lifelong Learning Resources for Every Entrepreneur Type How to Calculate Market Demand for Your Ecommerce Business What Is a Competitive Analysis? Definition + Template The Cost of Being the Boss What Business Owners Spend in Their First Year 3. Find your skin care niche Versed Where newbie skin care founders can win is in identifying audiences underserved by the current brands on the market. There’s no more clear example of this than in the cosmetics industry, where indie brands led the charge on inclusive cosmetics for a wide range of skin tones. Spotting trends as they emerge is important, but beware of fleeting trends and ensure you have a sustainable plan. “Recently, I’ve seen people get too hooked on whatever ingredient is hot at that moment,” says Megan. While the product development cycle has sped up in recent years, it can’t always keep up with flash-in-the-pan trends. “You're already four months behind,” Megan says she tells these clients. “By the time you actually hit the market, that trend might be over.” Innovation, versus a bandwagon approach, is how indie skin care brands can avoid these pitfalls. Whereas legacy brands are casting a wide net, independent brands have the ability to get close to a niche audience or tackle a specific problem—and problems change less frequently than trends. If you do want to go wide or stick to basics in terms of formulation or product type, you can lean on a strong philosophy and brand story to connect with your audience. “If you’re going to formulate a certain way or exclude or include certain ingredients, you should really be thoughtful about that,” says Megan. Vegan skin care products Glow Oasis tapped into the growing demand for cruelty-free and vegan products. Glow Oasis Appealing to a specific diet or lifestyle choice is a popular way to find a niche in the food business. But the same is true in skin care. Cruelty free and vegan beauty and skin care products are slowly becoming the norm versus the exception. Ensuring your products meet this standard at the outset means you don’t have to adjust later when the market demands it. Natural skin care products The clean beauty trend is showing no signs of stopping. The wellness movement has spilled over into skin care, with many consumers paying attention to what goes on their body—and not just what goes in it. If you’re looking to start a skin care line within this niche, pay careful attention to your inventory and supply chain—products without synthetic preservatives will spoil more quickly. Other trends and niches in skin care Typology stands out for its multi-use products that combine skin care with color. Typology Find a niche for your skin care business by researching current and emerging trends as well as underserved markets. Some ideas include Skin care for specific skin conditions oily skin, eczema, dry skin, or rosacea Adaptive skin care ingredients that respond to your skin’s needs Multi-use products all-over face and body balms Skin care cosmetics products cream blush with moisturizing properties Innovative products hydrocolloid patches, skin-centric vitamins, spa grade tools for home Skin care marketed toward a specific niche audience cancer survivors Hot ingredients retinol, probiotics, hyaluronic acid Simple formulations that exclude common allergens or are offered at lower price points organic ingredients, natural ingredients, clean cosmetics 📖 Read more Find a Product to Sell 12 Strategies for Finding Your First Profitable Product 9 Niche Market Examples With Untapped Business Potential 4. Invest in your skin care brand Investing in branding design can help your skin care company stand out in a crowded market. MIJ Before you even consider product development, decide what you stand for. You can develop your skin care brand and grow an audience well before you manufacture products or launch an online store. This period will let you get to know your audience, gather feedback, and build trust. Use this time to hone your brand story and generate hype around your upcoming launch. Megan assumed that her customer persona would look much like her younger people with natural lashes damaged through lash extensions or trichotillomania a disorder characterized by pulling out one’s own hair. Surprisingly, her product attracted another audience. “We found that it really resonated with older women and people who had just gone through cancer treatment,” says Megan. “I didn’t really expect that at all.” She embraced this unexpected market and actively supported cancer survivors by donating one product to a cancer survivor for every bottle sold during the campaign. This brand and marketing pivot was possible due to Amalie’s size, but it’s critical to establish a few key elements early on. Maintaining a consistent brand voice and presence can increase recognition in the market and build trust. Visual brand identity is also extremely important in the skin care industry. Compelling packaging that speaks to your target audience’s aesthetic gives your brand a professional edge. Be sure to develop a clear set of brand guidelines to ensure that wherever your brand shows up, it’s adhering to a set of rules. 📖 Read more How to Start Your Own Brand From Scratch in 7 Steps How to Design a Visual Identity for Your Brand Ideas for Every Budget and Skill Level How to Craft an Authentic Social Media Presence That Benefits Your Brand What are Brand Guidelines and How to Build a Style Guide 5. Use the resources you’ve got Pexels “I didn’t have any money or experience,” says Megan of her decision to start a business. Her initial investment was exactly $1,812 a 10th of Tarte’s original startup costs—it was every penny she had. Megan incorporated the business for $700, bought 500 bottles and a few thousand boxes, and paid for her first month’s subscription on Shopify. She had $6 left to her name. With no money left for marketing, Megan needed to get creative. She went on an online forum for cancer survivors, which resulted in a few sales. It was a simple call to her hometown’s local paper, though, that was the catalyst for her big breakout. The paper interviewed her, bringing in yet a couple more sales, but the turning point was when the story was picked up by the state paper and the Associated Press. “I went to sleep, and when I woke up, we had $10,000 in sales and we had sold out,” she says. When starting your own skin care line, find creative ways to stretch your dollar, whether that’s starting your business from home, trying organic marketing ideas, or bootstrapping your growth. 📖 Read more 26 Low-Investment Small Business Ideas Budgeting for a Small Business Make Your Money Work for You Home Office Design Ideas for Productive and Energizing Layouts 6. Get hands-on with skin care product formulation and manufacturing Unsplash There are a few methods for formulating products making them by hand at home, renting a dedicated manufacturing space, working with a lab to create custom products, or taking a private label or white label approach with a beauty manufacturer. Creating a skin care line at home Simple formulations like facial oils can be made from home. However, to manufacture cosmetics in the US, you’ll need to follow FDA guidelines for ventilation, air control, and surfaces. While your manufacturing processes should adhere to FDA standards, there is flexibility for businesses that manufacture in spurts. Mobile clean rooms—essentially pop-up tents—are designed for this purpose and ideal for small businesses. “If you’re starting small, there is value in working with the ingredients hands-on and trying to figure that out,” says Megan. “But at some point you’re still going to need to work with a manufacturer.” Many successful beauty founders, like The Lip Bar’s Melissa Butler, started their lines from their own kitchens but moved to a manufacturing facility as they scaled. Experimenting with formulations yourself will help you understand the properties you’re looking for in a formulation—consistency, appearance, scent—positioning you for informed conversations with your manufacturer. 7. Develop a relationship with your skin care manufacturer Unsplash While she owned her first business, Megan worked with manufacturers in both the US and China. There are pros and cons to both, depending on your production runs and how close you want to stay to the process. Megan spent much of her time in China, overseeing production. “I wanted to know where my ingredients were coming from. I wanted to have everything documented. I wanted to be there,” she says. Megan has since softened her stance. “I do think that it’s important to negotiate all of your quality control points and to be really upfront about what you expect,” she says. But at some point, you need to trust the manufacturer to do their job. “You can’t argue about every little point or nickel-and-dime them.” Beauty manufacturing, in general, is kind of a black box. Megan Cox While there are benefits to working with manufacturers in China, such as price and available options, Megan and her partner moved Genie Supply to the US to help bring manufacturing closer to its customers and improve the overall experience. “Beauty manufacturing, in general, is kind of a black box,” says Megan, who had to learn the ropes on her own. That’s why her new company invests resources in educating its clients and providing transparent information right on the website. If you’re new to skin care, find a manufacturer like Genie Supply that can help walk you through the process. White label or private label skin care lines White labeling involves applying your own branding and limited customizations to an existing product. This is a beneficial method for those looking to monetize a personal brand but have less interest in product development. Popular creators and influencers often use this method to monetize their large audiences. Private label skin care lines work in a similar way but are more customized to brand and product specifications. They are generally developed in partnership with a private label lab like Genie Supply. With these models, you can still start your own skin care line with zero experience. 📖 Read more How to Find a Manufacturer or Supplier for Your Product Idea 11 White Label Products to Sell Online 2022 How To Get a Prototype Made—While Protecting Your Design and IP How to Find Private Label Products and Start Selling 2022 8. Put your skin care formulations through rigorous testing Unsplash Megan learned the hard way that testing at every stage of the process is important. While the formulation for Amalie’s products and its packaging were tested, when the two interacted, it was disastrous. The product turned out to be incompatible with the glue—and the brushes fell apart. “Packaging was a really big issue for me,” says Megan. “I lost a lot of my customers because it was unreliable.” Experienced labs are an asset to industry newbies. Manufacturing in North America can be more expensive, but the upside is the access to the factories and the ability to be hands-on with the testing process. 📖 Read more Product Development Learn The 7-Step Framework Helping Businesses Get to Market Faster 9. Understand safety and labeling laws in the skin care business Burst Like starting a food business, launching in the skin care industry carries risk—you are making products that could potentially harm people. It’s important to educate yourself on preservatives, shelf life, allergens, and proper storage and handling of skin care products. And to research labs carefully so you know you’re working with a partner knowledgeable in these areas. Product shelf life Customers often expect products labeled “natural” or “organic” will be free of chemical preservatives. However, omitting preservatives can greatly impact stability. When Megan launched Amalie, her products had a 12-month shelf life. When her distributors couldn’t move product fast enough, Megan was on the hook to replace expired units because it would impact her beauty brand if she didn’t. “I bit a huge cost there, but I'm not going to let someone have a bad product with my name on it,” she says. No one’s checking for you. You should do your due diligence and make sure that you’re following the FDA labeling laws. Megan Cox Labeling laws Legal requirements can be daunting for those starting a skin care line from scratch—and each country or region will have their own rules. Megan, who had the experience of navigating these laws on her own, developed a visual guide on Genie Supply’s website to help her clients. “I would’ve killed for a guide like this five years ago,” she says. “That’s why I made it.” A reputable lab can help ensure your packaging meets standards and that products are properly labeled, but ultimately the responsibility is yours. “No one’s checking for you,” says Megan. “You should do your due diligence and make sure that you’re following the FDA labeling laws.” Or, talk to a lawyer. Genie Supply’s website is packed with information to help its clients navigate labeling laws. Genie Supply Skin care product stability and safety While it’s possible to dabble in skin care from your own home, there are limitations. “If your products contain water,” says Megan, “you are potentially putting your customers in a lot of danger.” Genie Supply and other reputable labs will put ingredients and formulations through rigorous tests to ensure they’re free from yeast, mold, bacteria, and fungus during a product’s shelf life and use. “We also run microbial and viral pathogen testing,” says Megan. “If you are doing anything with water, don’t be silly—work with a lab.” Business licenses for skin care brands You don’t need a federally recognized license to sell homemade cosmetics and skin care in the US. However, the FDA carefully regulates this industry and requires you to have approval for certain ingredients. The laws differ depending on the country where you are manufacturing and selling your products. Be sure to do your homework or seek the advice of a lawyer. 📖 Read more Commercial Insurance What Is It, And Do You Need It For Your Ecommerce Store? Types of Businesses Which Legal Structure Is Right for Your New Venture? 10. Build trust with your customers through transparency and content Burst The beauty customer, faced with conflicting information and overwhelming choices, tends to be discerning and naturally skeptical. Building trust with your audience is key to forming long-term relationships and securing repeat business. Under the Fair Packaging and Labeling Act in the US, the FDA requires manufacturers to list every ingredient in its products. That’s a fact, Megan says, many skin care brands try to manipulate. “Why are you putting honey and metals and all of this garbage inside your product? It doesn’t even work,” says Megan. “They’re just trying to confuse consumers on purpose.” She built trust for her first brand on the transparency of the ingredients and uses the same approach with her B2B clients. Content marketing and customer education BKIND Content marketing is not only a strategy that can help potential customers find you more on that later, it also builds authority for your brand. Megan has used this tactic to grow her business and personal brand, tapping into the popularity of beauty reviews and unboxings at the time. The strategy established Megan as a trusted expert, and she dedicated much of her blog to reviewing products other than her own. At her peak, she was blogging four times a week, sending her organic traffic soaring. She also used content to grow her newsletter, offering downloadable content in the form of beauty guides. Other brands are succeeding at this approach as well, creating blog posts that offer value to the audience and product pages rich with information that increase purchase confidence. HETIME uses both product page information like ingredient descriptions and blog content to educate customers. HETIME Reviews Positive reviews are another signal to potential customers that your product delivers what it promises. The number of options on the market, unpronounceable ingredients, and smoke-and-mirrors marketing copy drive skin care consumers to online reviews before buying. Zitsticka’s customer reviews show up on collection pages as well as individual product pages. Zitsticka 📖 Read more Organic Marketing Ideas for Entrepreneurs on a Budget 9 Ways to Earn Customer Trust When You Have Zero Sales 8 Brand Ecommerce Blog Examples for Better Content Marketing 11. Lean into what makes you unique Then I Met You Marketing is one of the biggest challenges for many new founders. And because it’s competitive and constantly evolving, skin care is an industry that requires consistent attention to this aspect of the business. It’s not enough to have a great product—to succeed in the skin care industry, beauty entrepreneurs need to invest much of their attention in defining their audience and understanding its unique needs. As the traditional model of selling cosmetics wanes—“slapping a celebrity on the brand and hoping it sells,” according to Megan—the time is now for niche brands to shine. Consumers are looking to connect and to identify with a brand. It’s not enough to have a great product—to succeed with marketing, beauty entrepreneurs need to invest much of their attention in defining their audience and understanding its unique needs. Charlotte Cho’s personal story is woven throughout her skin care brand’s story. Then I Met You Whether or not you decide to tie your personal brand to your business, you should still use brand storytelling to make your brand human. Engage in comments and conversations, feature real people like your customers or relevant influencers in your content, and stay open to feedback. Charlotte Cho, founder of Then I Met You, infuses her family history and elements from her Korean heritage into her product formulations and brand. She has even published a book to share the philosophy behind the brand. Charlotte’s customers not only buy her products for their skin benefits but also because of her story. Uniqueness can be achieved through product differentiation, brand story, branding design, or marketing. 📖 Read more Value Proposition What It Is + 8 Winning Examples How To Find Your Business Niche + Tips for Finding Products to Sell Simple and Low Cost Ways to Build a Memorable Brand Identity Learn more about our skin care expert Genie Supply/Megan Cox Megan started her first business to solve a personal pain point after she destroyed her natural eyelashes with extensions, she couldn’t find a restorative product that worked. The science-turned-business student went into research mode and found a gap in the market, developing her own line of lash serums. Megan would eventually expand to manufacturing her skin care products in China, living there for six months out of the year to be closer to the process. She grew her business over the next few years from her family farm in Indiana, a small apartment in Shenzen, and on countless flights in between. The problem solving and science of skin care excited her the most, and it drew her away from the DTC marketing that was essential to Amalie’s growth. She sold the brand and jumped into her growing manufacturing business full time. We’ve really been able to prove that there is a need for niche indie beauty manufacturing here in the States. Megan Cox With Megan focusing solely on Genie Supply, she and her co-founder husband decided to transition the company from a consulting agency in China to a lab in the US. The growth of the indie beauty market saw a surge in 2020, translating to massive growth for the couple’s business. Genie Supply now manufactures for more than 200 brands. “The orders from our clients are getting bigger and bigger,” says Megan. “We’ve really been able to prove that there is a need for niche indie beauty manufacturing here in the States.” The beauty of starting up Beauty is a fast-moving industry with lots to learn. While you won’t have the experience or the budget of global businesses, you aren’t carrying their baggage either. Find solutions for customers who can’t get what they need from major skin care brands. And engage with those communities directly by being helpful and personal. Launching your own skin care line is as simple as finding a fresh idea and running with it. Feature illustration by Islenia Mil How to start a skin care line FAQ How do I make skin care products to sell? If you’re getting started, you can experiment with basic skin care formulations on your own to get a feel for the color, consistency, and scent. Some skin care can be made from home, but more complicated formulations containing water or emulsions require a manufacturing partner to address safety concerns. How much does it cost to start a skin care line? The cost to start a skin care line varies depending on your production method. Even if you plan to start a skin care business from home, you will need a small investment for materials, packaging, and other business expenses. Expect to budget more if you want to work with a manufacturer, as many require minimum order quantities, and product development can be costly. How do I start a private label skin care line? Private labeling and white labeling are great ways to enter the skin care industry if you’re new to it. With white labeling, manufacturers sell identical products to multiple brands that customize them with their own logo and branding. Private labeling involves a little more customization, allowing you to work with a manufacturer to create a signature product within the limitations of their offerings. With these newbie-friendly methods, you don’t need to know much about how to start a skin care line before you get started. Where do I find skin care manufacturers? Several skin care manufacturer directories exist that you can access through a simple Google search. In the skin care world, it’s important to vet manufacturers carefully, however. Look for reviews and testimonials, request references, and ask for skin care samples. How do you price skin care products? Add up your costs how much does it cost to produce the product plus any associated overhead costs plus your profit margin. Look at what your competitors are charging and be sure you are pricing your products within a reasonable market range. You can test pricing on your website to find out which range is best for profitability and sales volume. Ever found yourself scrolling through social media and stumbled upon someone with shiny skin that seemed to have an inner glow? We’re talking about a smooth complexion where pores are seemingly absent and fine lines are nowhere to be sighted. It’s not photo editing skills but actually, a trend called Glass Skin. The glass skin look actually started in South Korea, where all great beauty trends stem from. While western beauty standards are getting that sun-kissed, bronzed look, Asian standards differ from embodying and encouraging one’s natural beauty. This is the reason why our makeup looks are more on the minimal side. Sounds appealing, right? But, how do you get it? Don’t fret because we’ve got you covered. As skincare lovers ourselves, we’ve gotten on board the glass skin train too! With that, carry on reading as Beauty Insider will give you a step-by-step skincare routine on how to achieve glass skin! ContentsCleanserRecommendations1. Klairs Gentle Black Deep Cleansing Oil2. Mario Badescu Acne Facial Cleanser3. Origins Checks and Balances Frothy Face Wash4. Cetaphil Gentle Skin CleanserExfoliateRecommendations1. The Inkey List Lactic Acid Exfoliant2. Kiehl’s Men’s Oil Eliminator Deep Cleansing Exfoliating Face Wash3. Paula’s Choice Skin Perfecting 2% BHA Liquid ExfoliantTonerRecommendations1. Pixi Glow Tonic2. First Aid Beauty Ultra Repair Wild Oat Hydrating Toner3. Cosrx Propolis Synergy TonerEssenceRecommendations1. Laneige Water Bank Hydro Mist 2. Fresh Black Tea Kombucha Antioxidant Essence3. OLAY White Radiance Light Perfecting Essence SerumSerumRecommendations1. Skinned Co “Lock & Stay” Rice Serum2. Some By Mi AHA BHA PHA Miracle Serum3. Glow Recipe Plum Plump Hyaluronic SerumMoisturiserRecommendations1. The Ordinary Natural Moisturising Factors + HA2. CeraVe AM Facial Moisturizing Lotion Broad Spectrum SPF 303. Origins Ginzing Oil-Free Energy-Boosting Gel Moisturizer4. Safi Perfect White Illuminating Day Cream SPF20PA++5. Safi Hydra Glow Hydrating Water Drop MoisturiserSunscreenRecommendations1. Supergoop! Unseen Sunscreen Broad Spectrum SPF 40 PA+++2. La Roche Posay Anthelios Dry Touch SPF 50+ 3. Banana Boat Sport Sunscreen LotionTreatmentRecommendations1. Innisfree Jeju Volcanic Color Clay Mask 2. Mary&May Calendula Peptide Ageless Sleeping Mask3. Fresh Rose Face Mask 4. Cicapair Calming Mask Cleanser Photo by Matthew Tkocz on Unsplash First things first, we need to start cleansing. You want to make sure you’re using the right cleanser for your skin type. This is vital because you don’t want to overly strip your skin of your natural moisture and oils. However, we also want to start our routine with a squeaky-clean face. Therefore, we’ve listed out your skin type and the best cleansers to use Dry Skin Your skin is clutching to every drop of moisture for dear life so your cleansers should be high in humectants. However, you also need it to be effective enough to cleanse your skin and restore hydration back. The types of cleansers you want to go for are in gel, milk or cream form. Oily Skin Most cleansers on the market are designed for oily skin which are foaming cleansers. These cleansers tend to have higher surfactants and are able to really cleanse your skin of all that oil. Foam Combination Skin You have the best of both worlds therefore it’s best you alternate between our cleanser suggestions from dry and oily skin. It’s best you identify yourself if your skin is feeling a little dry then reach for a gel cleanser. If your skin is oily after a long day, then you should opt for a foam cleanser. Sensitive Skin Steer far away from cleansers that are high in fragrance. Those with sensitive skin need a cleanser that is gentle, soothing yet manages to get the job done. You should opt for cleansers in gel form as they will penetrate deeper into your skin. Recommendations 1. Klairs Gentle Black Deep Cleansing Oil The Klairs Gentle Black Deep Cleansing Oil is an oil-based cleanser that is suitable for those with dry skin. It has the benefit to help remove dirt and unclogged pores. Besides that, this cleanser is also quite gentle and effective! With a formula that is hypoallergenic, it gently protects, cleanses and moisturises the skin. Why we love it HypoallergenicSuitable for all skin typesRemoves makeup Price Where to buy Threebs 2. Mario Badescu Acne Facial Cleanser If you have oily skin, you know that your best ingredient is salicylic acid! The Mario Badescu Acne Facial Cleanser has just that. Along with ingredients such as chamomile and aloe vera, this cleanser helps soothe and treat breakouts. It also has the benefit of helping exfoliate your skin gently for a glowing complexion! Why we love it Treats acneSoothes irritated skinGently exfoliates the skin Price Where to buy Sephora 3. Origins Checks and Balances Frothy Face Wash For those with combination skin, the Origins Checks and Balances Frothy Face Wash is a great balance! It is a foaming cleanser that contains wheat extract and broadleaf kelp extract within its formula. These ingredients work together to help provide hydration to the dry patches on your skin. Besides that, it also helps control your skin’s production of oil while keeping your skin feeling fresh! Why we love it Suitable for all skin typesSoothes irritated skinBalances the skin’s oil production Price Where to buy Sephora 4. Cetaphil Gentle Skin Cleanser Cetaphil is a cult favourite and its Gentle Skin Cleanser is mild and soap-free. Not only a best-seller, but it is also most people’s go-to cleanser. This is because its formula is mild, non-greasy and lightweight. Suitable for all skin types including sensitive skin, this dermatologist-recommended cleanser is Non-comedogenic. Besides that, it also helps prevent the stripping of moisture from your skin. Why we love it Dermatologically-testedWon’t clog poresPerfect for sensitive skin Price Where to buy Watsons Exfoliate Photo by Pavel Danilyuk from Pexels When it comes to achieving glass skin, you need to be incredibly gentle with your skin. You want to retain bounciness and suppleness and being rough with your skin will not give you that. Instead of using a physical exfoliator like a scrub or enzyme powder, choose a chemical exfoliator. Additionally, chemical exfoliators are usually in the form of a thin watery liquid that causes no harsh scrubbing of the skin to exfoliate. It’s all about leaving it to sink into our skin and exfoliate on its own. Exfoliating is an important step. Our skin constantly turns over cells however our dead skin cells tend to stay on our skin. Therefore, by exfoliating, you are promoting skin cell rejuvenation so you’ll constantly have new healthy skin. However, ensure that you’re not over-exfoliating and only do it 3 times a week. Recommendations 1. The Inkey List Lactic Acid Exfoliant The Inkey List Lactic Acid Exfoliant has the benefits to help make your skin look brighter. At the same time, it also provides your skin with additional hydration! Besides that, it also has the benefit to help get rid of dead skin cells on the surface of your skin. Suitable for all types of skin, this exfoliant will help leave your skin feeling smooth! Why we love it Brightens and evens skin toneHydrate the skinLeaves skin feeling soft Price Where to buy Threebs 2. Kiehl’s Men’s Oil Eliminator Deep Cleansing Exfoliating Face Wash We haven’t forgotten about the men and the Kiehl’s Men’s Oil Eliminator Deep Cleansing Exfoliating Face Wash is perfect. This is a daily exfoliating cleanser that has the benefit of washing away impurities. Thus, leaving your skin feeling soft. Besides that, it also has the benefit to help get rid of pollution, sweat and excess oil to reduce shine on your appearance. Its formula contains crushed apricot seeds which help slough away dead skin cells without drying the skin. Why we love it Suitable for oily skinLeaves skin feeling softDoesn’t leave skin feeling tight Price Where to buy Kiehl’s 3. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant is a cult favourite and worldwide number 1 product. This exfoliant is actually a leave-on product and contains salicylic acid inside its formula. Therefore, it has the benefit to help unclog pores, smoothen wrinkles as well as even out and brighten skin tones. BHA helps get rid of built-up layers of skin. It also has a texture that is lightweight and absorbs quickly. Why we love it Doesn’t need to be washed offReduces appearance of fine lines and wrinklesEvens out skin tone Price Where to buy Threebs Toner Photo by Sarah Chai from Pexels Many skincare gurus will tell you that toners are unnecessary however when it comes to glass skin, this step is vital and skipping is out of the question. Toners will help hydrate your skin which will allow the rest of your product following to maximise its efficiency. Now that we’ve convinced you that you absolutely need a toner in your routine, for glass skin applying toner can be a little intense. This is because you are required to layer your toner. It is said that you need to layer your toner up to 7 times but 3 to 5 times is still acceptable. This will provide immense hydration to the skin and trust us, your skin will thank you for it. Recommendations 1. Pixi Glow Tonic The Pixi Glow Tonic is a cult favourite that has the benefit to help get rid of dead skin cells. It does this and reveals healthy skin that is glowing, refined and feels smoother as well. It is suitable for skin types such as oily, combination, normal and dry. It is also a gentle exfoliating toner that helps brighten up the skin. It has a formula that is hypoallergenic and made with botanical extracts. Ingredients such as ginseng and aloe vera have the benefit to help soothe skin that is sensitive. Why we love it Leaves skin looking luminousSuitable for all skin typesHypoallergenic Price Where to buy Sephora 2. First Aid Beauty Ultra Repair Wild Oat Hydrating Toner For those struggling with uneven skin texture and dryness, check out the First Aid Beauty Ultra Repair Wild Oat Hydrating Toner. It is a toner powered by oatmeal to help relieve, hydrate and soothe the skin. Besides being free from alcohol, it also supports the skin for an overall balanced complexion. Its formula contains ingredients that are clean and skin-loving as well. With ingredients such as hyaluronic acid, honey and propolis extract, it is suitable for most skin types. Why we love it Alcohol-freeHydrates the skinSoothes irritated skin Price Where to buy Sephora 3. Cosrx Propolis Synergy Toner The Cosrx Propolis Synergy Toner contains 72% black propolis extract that offers anti-bacterial and anti-inflammatory benefits. At the same time, it also helps boost the skin’s healing properties. Along with 10% of honey extract, it is also able to provide the skin with moisture. Thus increasing the skin’s elasticity and boosting its radiance. It has a texture that absorbs rather quickly and leaves a refreshing, supple and dewy finish. Why we love it Brightens and evens the skin toneHelps treat acneHydrates the skin Price Where to buy Threebs Essence Photo by kevin laminto on Unsplash Many are often unsure if essences are needed in a skincare routine because most people think a toner and serum will do their job. Despite that, an essence is very important. The texture is usually lightweight and is meant to penetrate deeper into the skin like a toner but has the power of a serum. Serums tend to have a larger molecular size that only reaches just deep enough to be effective. Therefore, implementing an essence will truly improve your routine and maximise its effectiveness. Essences tend to have anti-ageing ingredients that will help create a bouncy complexion and also smooth out textured skin. Recommendations 1. Laneige Water Bank Hydro Mist The Laneige Water Bank Hydro Mist has the benefit to help fortify your skin barrier to achieve healthy skin. It has a formula that is enriched with green mineral water, derived from vegetables. Besides that, this essence also has the benefit to help provide your skin with moisture. Not only is it fast-absorbing, but it also helps trap moisture to prevent it from evaporating. Applying a generous amount to your face can help achieve a glowing complexion! Why we love it Provides long-lasting hydrationAbsorbs into skin easilyRestores the skin barrier Price Where to buy Sephora 2. Fresh Black Tea Kombucha Antioxidant Essence An essence that is a best-seller in Malaysia is the Fresh Black Tea Kombucha Antioxidant Essence. Its formula is power-packed with ingredients that your skin loves such as hyaluronic acid, kombucha, mandarin peel extract and Africana fruit extract. Besides that, this essence also acts as a protector for your skin against external aggressors. It also has the benefit to help with anti-ageing due to its glow-enhancing formula. Why we love it Has anti-ageing propertiesDeeply hydrates the skinProtects against pollutants Price Where to buy Sephora 3. OLAY White Radiance Light Perfecting Essence Serum A popular brand in Malaysia is OLAY and its White Radiance Light Perfecting Essence Serum provides great benefits too. It has the benefit to help make your skin look supple, dewy and smooth! Besides that, it also helps lighten and brighten your skin tone, while enhancing your skin’s radiance from within. It also has a texture that is quick-absorbing and light, while not being greasy. With a refreshing blend of rose and jasmine, it really wakes you up! Why we love it Brightens skinLeaves skin looking luminousHas a pleasant floral scent Price Where to buy Watsons Serum Photo by Christin Hume on Unsplash Don’t lie, serums are the best part of the routine! Many people always wonder what skincare product you should actually invest serious dollars in and trust us, you do not want to cheap out on serums. This is the part of the skincare routine that truly matters when you are trying to target specific skin concerns. Serums are formulated to be intensely potent yet in a liquid form to ensure swift penetration when it hits our skin. This will then seep deep into our skin and nourish it from within. When going for glass skin, it’s pivotal that you get an ultra-hydrating serum! Recommendations 1. Skinned Co “Lock & Stay” Rice Serum Check out Skinned Co. A local skincare brand that has a great “Lock & Stay” Rice Serum. It is lightweight and has a texture that is water-based. Its formula also contains botanic extracts that are potent to help strengthen our skin’s moisture balance. Besides that, it is also rich in ingredients that are self-repairing and antioxidants! For example, Pro-Vitamin B5 and Ceramides help with restoring our skin’s barrier function. Suitable for all skin types, it contains Aloe Vera, Green Tea, Rice Bran and Grape Seed extracts to soothe dry and sensitive skin. Why we love it Restores and repairs the skin barrierEasily absorbed into the skinDeeply moisturises the skin Price Where to buy Skinned 2. Some By Mi AHA BHA PHA Miracle Serum The Some By Mi AHA BHA PHA Miracle Serum is suitable even for easily irritated skin. It has the benefit to help calm the skin and contains Centella Asiatica Extract and 10,000 ppm Teatree Leaf Water. The presence of AHAs, BHAs and PHAs also help get rid of dead skin cells, impurities, as well as control the skin’s oil-moisture balance. Thus, it can help your skin look healthy and smooth! Besides having a formula that has a low pH level, it also contains patented ingredients. Why we love it Soothes and calms the skinGently exfoliates the skinSuitable for all skin types, including sensitive skin Price Where to buy Watsons 3. Glow Recipe Plum Plump Hyaluronic Serum The Glow Recipe Plum Plump Hyaluronic Serum is suitable for normal, dry, combination and oily skin. It is super hydrating as it contains 5 weights of hyaluronic acid and juicy plum. Thus it has the benefit to penetrate and hydrating each layer of your skin. It is also lightweight and has the benefit to help reduce the appearance of fine lines. With ingredients such as vegan collagen and silk protein, it helps fight against free radicles and support a skin barrier that looks healthy. Why we love it Deeply hydrates the skinEasily absorbed into the skinReduces appearance of fine lines Price Where to buy Sephora Moisturiser Photo by Monstera from Pexels Whether you have dry skin or oily skin, you NEED moisturiser. Many presume that moisturisers should only be used by those with dry skin but that is false! There is a big difference between having greasy skin and neglecting the skin until it’s parched which will only make your skin even oilier! This is a natural bodily response where the skin distresses due to dehydration where it then proceeds to create more oil than needed. Therefore, moisturising your skin is an important step that you must skip. There are many types of formulas out there and for glass skin, you want a water-based moisturiser. This, in turn, will leave your skin hydrated yet rocking that dewy look! Recommendations 1. The Ordinary Natural Moisturising Factors + HA One of our cult favourites is The Ordinary and their Natural Moisturising Factors + HA is a great moisturiser. Its formula contains ingredients that are low-risk such as hyaluronic acid, glycerin, ceramides and linoleic acid. Providing long-lasting hydration, it also absorbs quickly if it is suitable for your skin! It is more suitable for those with moderate dry skin as it will moisturise without feeling heavy. Why we love it Doesn’t feel greasy or heavyAffordableEasily absorbed into the skin Price Where to buy Cosmetics Now 2. CeraVe AM Facial Moisturizing Lotion Broad Spectrum SPF 30 If you are looking for a daytime moisturiser, check out the CeraVe AM Facial Moisturizing Lotion Broad Spectrum SPF 30! Not only does it contain SPF, but it also contains ceramides, hyaluronic acid and glycerin. Even though it may smell like your typical sunscreen, it doesn’t feel like one at all! With its dual-functionality, it is great for those with dry and sensitive skin. Why we love it Protects skin from UV raysNourishes the skinSuitable for all skin types Price Where to buy Threebs 3. Origins Ginzing Oil-Free Energy-Boosting Gel Moisturizer For those with oily and combination skin types, the Origins Ginzing Oil-Free Energy-Boosting Gel Moisturizer is your pick. This moisturiser is oil-free and is energy-boosting as well. Providing 72-hours of hydration, it has the benefit to help wake up skin that is dull and lacklustre. Thus, helping your skin achieve its natural radiance. The presence of ginseng also helps revitalise and refresh your skin. Along with Hydra-Hug Technology, it is able to retain moisture to recharge your skin. Why we love it Boosts the skin’s radianceHas a clean, citrus scentProvides long-lasting hydration Price Where to buy Sephora 4. Safi Perfect White Illuminating Day Cream SPF20PA++ Safi Perfect White Illuminating Day Cream SPF20PA++ is expertly formulated with botanical extracts and vitamin B3 for a radiant and luminous complexion. It features Ultra White Technology which comprises Nano BioWhite and antioxidant-rich-Kakadu plum to brighten the skin tone effectively. Nano BioWhite can penetrate deep into the skin to diminish the appearance of dark spots and Kakadu plum contains a whopping 100 times more vitamin C than an orange for a healthy-looking complexion. Plus, this day cream is also clinically proven to combat dark spots formation for flawless looking skin. Apart from its ability to strengthen the skin barrier, it also protects the skin from harmful UV rays. Why we love it Brightens and evens the skin toneRestores the skin barrierProtects the skin from UV rays Price Where to buy Guardian 5. Safi Hydra Glow Hydrating Water Drop Moisturiser Get your glow up with the Safi Hydra Glow Hydrating Water Drop Moisturiser. This gel-cream moisturiser is formulated with Hydra Active³ Technology which incorporates three powerful hydrating ingredients to deliver intense hydration. It harnesses the power of fermented rice extract to boost skin luminosity and vitamin B5 to retain the moisture level minimising the risk of dryness. Infused with hyaluronic acid, it retains the moisture level and boosts skin elasticity for bouncy looking skin. With its efficacy and impeccable formulation, this highly-rated moisturiser is a godsend product. Why we love it AffordableIntensely hydratingSuitable for both day and night use Price Where to buy Guardian Sunscreen Photo by Andrea Piacquadio from Pexels Don’t step out to the world sunscreen-less! We have applied many nourishing and hydrating products so it would be a shame to leave it unprotected. That is why sunscreen is a big NO-NO to simply skip. In fact, if you don’t wear sunscreen, your entire skincare routine prior would be less effective! This is also the case if you’re working indoors. Sunscreen protects us from UV rays and free radicals and you are not safe anywhere from them during the daytime. This is why sunscreen is important and always remember to touch up every 3-4 hours. Recommendations 1. Supergoop! Unseen Sunscreen Broad Spectrum SPF 40 PA+++ If you are concerned about oiliness, check out the Supergoop! Unseen Sunscreen Broad Spectrum SPF 40 PA+++. Suitable for those with normal, dry, oily and combination skin, it has a cream texture that provides a radiant finish! Besides that, it also acts as a primer to help prep your skin for makeup. The SPF 40 protects from blue light and its formula is also rich in antioxidants. Why we love it Prepares the skin for makeupDoesn’t feel greasySuitable for all skin types Price Where to buy Sephora 2. La Roche Posay Anthelios Dry Touch SPF 50+ If you want a sunscreen that is super light and absorbs quickly, get the La Roche Posay Anthelios Dry Touch SPF 50+. It can withstand the weather in Malaysia as it contains high efficacy of sun filters as well as antioxidants that are powerful. It uses Cell-Ox Shield Technology to provide your skin with extra protection on a cellular level. Besides that, it’s also a winner of Allure’s Best of Facial Sunscreen! Why we love it Fragrance-freeLightweightLeaves skin feeling velvety-soft Price Where to buy Watsons 3. Banana Boat Sport Sunscreen Lotion The Banana Boat Sport Sunscreen Lotion is one of the best sunscreens in Malaysia. It is suitable especially for those that are sports enthusiasts. Not only is it affordable, but it provides heavy-duty protection! Thus, it can stay on even in the worst conditions. Besides that, this high-quality sunscreen has the benefit of locking active ingredients. Why we love it Doesn’t leave skin feeling greasyAffordableSweat-resistant Price Where to buy Watsons Treatment Photo by Raphael Lovaski on Unsplash Lastly, it’s time to treat yourself, beautiful! Giving yourself weekly treatments is essential to achieving glass skin. Put on a sheet mask or a clay mask or go down to the spa for a much-needed self-love session. So, what are you waiting for? Get glowing! Recommendations 1. Innisfree Jeju Volcanic Color Clay Mask Coming in a variety of 4 colours, the Innisfree Jeju Volcanic Color Clay Mask can help with different skin concerns! Each colour provides different benefits. The yellow helps with brightening and contains vitamin C. The blue clay mask contains hyaluronic acid and is great for hydration. The green is a cica clay mask and is great for sebum control. Lastly, the black clay mask has the benefits to help purify your skin. Take your pick! Why we love it Treats different skin concernsSuitable for all skin typesEasily washed off Price Where to buy Innisfree 2. Mary&May Calendula Peptide Ageless Sleeping Mask Let the Calendula Peptide Ageless Sleeping Mask do all the work for you while you sleep! This vegan overnight mask is packed with real Calendula Officinalis flower petals at 2,200 ppm. Calendula is a super anti-inflammatory ingredient that will melt into your skin to soothe any itchiness, acne, or dry patches. This sleeping mask is also formulated with guaiazulene, which hydrates and lowers the temperature of the skin. Not only that, but it also contains 25 types of peptides to promote collagen production and deliver essential nutrients to the epidermis, leaving you with a more youthful glow! In just one use, your skin will be restored and replenished, and you’ll be ready to take on the day. Apply generously to the skin, and wait for the Calendula Peptide Ageless Sleeping Mask to work its magic to deeply hydrate and nourish dry skin. Why we love it VeganIntensely soothing, nourishing, and hydratingPromotes collagen production for anti-ageing benefits Price RM70 Where to buy Shopee 3. Fresh Rose Face Mask The Fresh Rose Face Mask has a gel formula and is a wash-off mask. It is suitable for sensitive, dry, oily, combination and normal skin. It has the benefit to help with dryness and visible pores as well. Formulated with real rose petals, this face mask is hydrating and gently soothes and tones your face. Thus achieving a plumping effect! Besides that, it also helps cool and brighten up your face! Why we love it Suitable for all skin typesContains real rose petalsHas a floral scent Price Where to buy Sephora 4. Cicapair Calming Mask The Cicapair Calming Mask is a peel-off sheet mask that helps with dullness, acne, dryness and blemishes. Although it is great for sensitive skin types, it is also suitable for other skin types. This calming sheet mask is also 100% derived from plants and helps soothe and calm irritated skin. Why we love it Has a unique jelly-like textureSuitable for all skin typesSoothes irritated skin Price Where to buy Amazon Author Nina Shahriman Date 12th January 2021 Not growing a long, full beard? A consistent skin care regimen with healthy ingredients in every step is still key to look your best. The SAFI MAN Skin Care Set includes Clarifying Face & Beard Cleanser Step 1 6 oz A vitamin-rich purifying cleanser, with activated charcoal that removes toxins, bacteria, tightens pores and balances oil production. Helps to fight acne and breakouts. For all skin types including sensitive skin. Ingredients Organic Aloe Leaf Juice, Cocamidopropyl Betaine, Decyl Glucoside, Organic Lavender Flower Water, Organic Oatstraw Extract, Olive Fruit Oil, Glycerin, Provitamin B5, White Willow Bark Extract, Vitamin E, Sunflower Seed Oil, Xanthin Gum, Activated Charcoal, Tetrasodium Glutamate Diacetate Preservative Soothing Aftershave Toner Step 2 4 oz A calming toner that kills bacteria, soothes & hydrates the skin, while clearing away post shave residue to prevent bumps/ingrown hairs. Also reduces blemishes and prevents breakouts. For all skin types including sensitive skin. Ingredients Organic Aloe Vera Juice, Orange Blossom Water, Glycerin, Orange Peel Extract, Oatstraw extract, White Willow Bark Extract, Tea Tree Leaf Oil, Polysorbate 20, Tetrasodium Glutamate Diacetate Directions Mist directly onto face avoiding the eyes, after cleansing. Let dissolve completely into skin and follow up with Hydrating Face & Beard Moisturizer. External use only Hydrating Face & Beard Moisturizer Step 3 2 oz Vitamin-rich, hydrating moisturizer that softens beard, adds a layer of sunscreen, promotes beard fullness and antioxidant rich ingredients protects the skin. Also contains anti-aging properties. For all skin types including sensitive skin. Ingredients Aloe Vera juice, Distilled Water, Sweet Almond Oil, Emulsifying Wax, Mango Butter, Cetyl Alcohol, Rice Bran Oil, Baobab Oil, Stearic Acid, Argan Oil, Coconut Oil, Hibiscus Extract, Organic Neem Oil, Organic White Willow Bart Extract, Vitamin E, Potassium Sorbate, Citric Acid, Fragrance. Directions Add a dime size into hands, rub together and apply onto face. Massage onto beard for a few seconds to ensure product dissolves deep down for maximum hydration. External Use only Face cleansing steps is the important thing before we put any make up ! I’m forgot where I told you about the cleansing step is important, but I actually remind you again about it. The dirty facial skin can’t accept make up base perfectly. Even tho, you already use best moisturizer or best sunblock maybe. But, your make up can’t look as flawless as like when your facial skin is perfectly clean. So today, I want to told you about 5 steps to get a clean face with Safi Indonesia. Are you strange with this brand? Some of you maybe still strange with this brand. Yeap ! Safi is a skin care brand from Malaysia since 34 years ago. Safi serves you a HALAL, NATURAL and TESTED skin didn’t need to worry about the quality of Safi, because more than 100+++scientist work in Safi Institute in Malaysia to give you the best skin care. Fyi, Safi become the number one best skin care brand in Malaysia and lately start to enter the Indonesian market. Safi Whitening Expert Series Don’t wait too long, Let’s we start from the first step of facial cleansing ! Step 1 – Safi White Expert Purifying Makeup Remover First step, you need to removing your make up first. Do you used a waterproof make up? don’t worry ! Safi white expert purifying make up remover is very sophisticated. Your waterproof make up can be lifting in once or twice swab. I already proving it ! I just need 2 cotton to removing my make up until 100% clean orI don’t find yellow spots anymore on my talk about the make up remover, this is a water based make up remover, that contain Habbatus Sauda, Oxy White and Micellar technology to give you a lot of benefit. The first benefit is help you to removing makeup or lift the dirts on your face easily and less effort, keep our skin moisture andelastics with the Bio Hialuronik contain inside it, and this make up remover is suitable for all skin type including the sensitive skin. Yap ! I already proving it. There’s no acnes, purging or breakout is comes up after I used it. One of my friend who’s have super sensitive skin is also has a same testimony with me. Safi White Expert Purifying Makeup Remover Texture of Safi White Expert Purifying Makeup Remover Safi White Expert Purifying Makeup Remover Net/Netto 100 ml Brand Origin Malaysia Price 100ml 200ml Where to buy Safionline shoppingor Watson/Guardian Talk about the ingredient will be not complete if I’m not check about the parabens contain. Well, it’s a good news for you who’s avoid the paraben contain, there’s no paraben inside you must to be aware when using it, because if the liquid enter to you mouth or you accidentally licked, you’llget bad experience. The liquid is very very bitter, I can’t stand for it really. So, I alwayscareful when cleaning my lips. Packaging The packaging of this makeup remover is pretty light and simple. You didn’t need to open the cover and close it again, you just need to push the top and pour it. Overall, I like the look of this make up remover. It comes with the clear bottled, so we can see the liquid inside. Combination of blue color and transparent bottle, make this make up remover looks simple and still elegant. The top of packaging Step 2 – Safi White Expert Purifying Cleanser Any dermatologist told me, if make up remover or micellar water is not enough to make our skin 100% clean. So, we need to use any foam cleanser, to lift the rest of make up. In this step, we need to use Safi white expert purifying cleanser. This is a face foam cleanser which has super sticky texture. Actually, I underestimate with the texture in the first time. I don’t like something which super sticky touched my hand. But, the sticky texture will give you the perfect face foam, really ! you just need a little amount of it and rub it with water,a lot of foam will it, you can put the foam on your face and rub it slowly before you wash. The side effect from this face foam is your face will feel softer, smoother, elastic and moist like a baby butt LOL. I bet, you’ll want to touch your face again, again and again. But, make sure your hand is already clean baby ! Safi White Expert Purifying Cleanser Texture of this cleanser Well, this is a face cleanser with soft foams that rich withHabbatus Sauda extract dan OxyWhite technology. It will helps you to cleansing your facial skin from the dirt that clog your pores, lifting the rest of your make up perfectly, keep your skin moist and hydrated, and suitable for any skin type. If you want to get the best result for whitening skin effect, I suggest you to used it twice a day day and night. Safi White Expert Purifying Cleanser Net/Netto 50 g Brand Origin Malaysia Price 50 g 100 g Where to buy Safionline shoppingor Watson/Guardian Packaging Well, about the packaging I won’t to talk too much, because Safi White Expert Purifying Cleanser packaging is like another facial foam. In fact, this facial foam comes with elastic plastic which uneasily to broken and flip top cover. Overall, I didn’t found any interesting shape or design from it. But, not bad I consider it still eye-catching. Step 3 – Safi White Expert Skin Refiner The third step is refreshing, you didn’t need to clean your facial skin again. Now, is the time to give your skin a refreshing toner. Safi white expert skin refiner is a skin refiner or toner which completed with Habbatus Sauda, Oxywhite Technology and mushroom extract that makes your skin softer and smoother. Moreover, this skin refiner will helps you to shrink your pores and preparing your skin to accepting the another facial products or make up. Yap ! this step is very important, skin refiner will make your make up looks good. Safi White Expert Skin Refiner Safi White Expert Skin Refiner Net/Netto 100 ml Brand Origin Malaysia Price Where to buy Safionline shoppingor Watson/Guardian Texture of this skin refiner is like a water, but fresher and the fragrance is nice. To use it, you just put 3-4 drops of skin refiner in beauty cotton and tapping or wipe slowly on your facial skin. In one second, you’ll feel fresher than before, your facial skin more elastic and smoother. Use it regularly, twice a day before you put make up and before you put night skin care. Packaging Honestly, the packaging a little bit unpractical, you need to open the cover first and put it back again. It’s okay, because the tip of the bottle is friendly enough. Safi designed this bottle with small hole, to prevent us from pouring too much liquid. Talk about the outer design, maybe I can’t talk a lot because it just like another toner. I suggest, Safi could changed the bottle like the makeup remover with transparent looks. Step 4 – Safi White Expert Ultimate Essence Safi white expert ultimate essence is a serum, but different with another serum which has texture and color like a water. This ultimate essence comes with white gel gel super soft and changed like a water when you rub/wipes it. I like this essence because super light, easy to absorb to the skin and quick to dry. I think it will be suitable for all skin type, except the oily skin. Because this essence doesn’t have any oily controlling formulas, but is okay, at least this essence doesn’t makes your skin more oily. Again, this ultimate essence is completed withHabbatus Sauda dan OxyWhite technology that good for makes your skin brighter, fading the hyper-pigmentation, flatten the uneven skin, keep our skin health, reduce the redness, smoothen and hydrated our skin. Use it twice a day, all over your face and don’t forget on the neck area to use it? put 2-3 pump of the essence on your hand, apply it on your face and neck area, give the soft massage and done. Super simple and after it you’ll feel your skin super fine calm, smooth and brighter. Safi White Expert Ultimate Essence Texture of the essence Safi White Expert Ultimate Essence Net/Netto 20 ml Brand Origin Malaysia Price Where to buy Safionline shoppingor Watson/Guardian Packaging I love the way Safi designed this essence. The packaging is very light and slim, easy to put and bring it everywhere. Moreover, I like the pump ! because it willto prevent us from takes too much amount of design is very simple but still eye-catching with the soft blue cover on top. Actually, this essence come with the big box in the outside with full information, it’s really different with the 3 items before. Maybe, because it was a essence, so Safi make it more exclusive? Step 5 – Safi White Expert Illuminating Day Cream SPF 15 PA+++ This is the last step from the series that I got from Safi, but I suggest you to use the sunblock before you applied it. Even tho, this day cream has SPF 15 PA+++ for me it’s not enough at all, especially for you who lived in Surabaya. Actually you need SPF 50 PA+++, because Surabaya’s sunlight is crazy around 11 AM – 2 PM. I will suggest you use it without sunblock, if you just stay in a room until the sun was gone. This day cream is completed with Habbatus Sauda extract, OxyWhite technology and sunscreen which helps you to keep your skin UVA and UVB rays exposure that harmful for our skin. Other than that, help to protect our skin from darkening due to radiation, brightening our skin, smoothen our skin, and flatten our skin tone. Safi White Expert Illuminating Day Cream SPF 15 PA+++ The texture of day cream Safi White Expert Illuminating Day Cream SPF 15 PA+++ Net/Netto 20 g Brand Origin Malaysia Price 20g 45g Where to buy Safionline shoppingor Watson/Guardian The texture of this day cream is creamy and soft, easy to applied, and easy to absorb in our skin. Because of the sunscreen contain inside it, after you tap it you face and rub it, first of all the white color will appear and slowly will fadedand equate with our skin color. I think this day cream is suitable for all skin type, included the sensitive skin like me. I already use it and there’s no bad side effect until today. Packaging Maybe, this is a best packaging from 5 item white expert series that I got. The day cream comes in white hard glass that uneasily to be broken with silver cover. Special thing about the cover is we can use is as a mirror. Same with their essence, the day cream is also has a outer box with full of product information. So, I think Safi will put their special skin care or product inside the stylist box. Good job, Safi ! Final Though Overall, I give rate 4/5 for all Safi white expert series that I got this times. I love the formulas, the fragrance, texture, some of their packaging, and the affordable price. Why I can’t give them 5/5 ? Because I always find thedeficiency of their products. It’s NOT A BIG DEAL ! it’s just like I didn’t like the bitter taste of their makeup remover, the texture of their facial foam or their packaging. I admit, all Safi white expert skin care product is pretty good, especially for sensitive skin like me. I can’tdoubt the sophistication of Safi formulas, it’s awesome ! Well, I know about this brand is about 5 or 6 month ago, when I strolling around in Watson. But, I never to tried their products and I never imagine if Safi products will be that good. More over, everyone can afford their products as well, because Safi sell their product under 100k. WOW ! I really suggest this brand for the teenager who’s looking for the good quality and cheapest skin care products. For adults? Yeah ofc ! I RECOMMEND this product for you, especially for you who’s looking for best skin care to remove any acnes scars, black spot or want to make your facial skin whiten and brighter? Maybe, some of you will bored with their contains inside the skin care, like just Habbatus Sauda extract and OxyWhite technology in every products. Yeah, maybe in the future Safi institute will improving it, but for now it’s a good ingredients for whitening skin care. Remember it, almost all of Safi product didn’t contains any parabens and it safe for pregnancy mommy. That’s all guys. I hope you enjoy and take it as useful ! I want to say thank you to Safi Indonesia for inviting me and let me try Safi White Expert Series. See you on the next project and collaboration ! Don’t forget to visit Safi Instagram site too ! If you have any question, suggestion or collaboration for the next beauty product review, feel free to contact me on IG tephieteph o tephtephie Thank you for reading,

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